Very interesting campaign from Frito-Lay and great overview article by Tanya Irwin in MediaPost:
Lay’s is kicking off a nationwide experiential tour featuring the company’s potato farmers.
The PepsiCo’s Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicked off July 26 in New York [...]
From the blog – Groundswell
The Splinternet means the end of the Web’s golden age
by Josh Bernoff
The golden age of the Web is coming to an end. Prepare for the Splinternet.
As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. [...]
CHICAGO (Reuters) – The marketing buzz that a Super Bowl television commercial creates is invaluable to advertisers, whether it gets broadcast or not.
With a national audience that could reach an estimated one-third of 300 million Americans on February 7, the National Football League’s championship game is more important than ever for companies and advocacy groups.
[...]
By Susan Davis for the Wall Street Journal (read original article)
If YouTube video views were to decide today’s Senate election in Massachusetts, Republican state Sen. Scott Brown would win in a landslide against Democrat Martha Coakley.
A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of [...]
From AdAge (read original article)
NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.
The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]
From AdAge (original article)
NEW YORK (AdAge.com) — For some marketers, a new year means a new agency. If that’s your company’s annual resolution, you should know that line of thinking will lead to a bad reputation in adland.
Agency new-business executives and industry search consultants report a growing blacklist of sorts, composed of marketers that tend [...]
From CNN (Click for original article)
Editor’s Note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He writes a weekly column about social networking and tech for CNN.com.
London, England (CNN) — Social media aren’t always perceived as an effective way to coordinate fundraising efforts or bring change: In some [...]
From the New York Times (click for original article)
KRISTIAUNA MANGUM, 22, a senior at Ohio State University in Columbus, said she always had a flair for makeup, but never considered it a professional calling. Then she heard about a pilot college program offered by Avon’s little sister brand, Mark, two years ago. “My mother was [...]
From the AP:
Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders’ face on their hydrants and fire extinguishers to promote new “fiery” chicken wings.
Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the [...]
From the brilliant Jay Baer on his blog Convince and Convert
How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a [...]
