Mobile Marketing | Murfreesboro Marketing

Got GUTS???

From AdAge (read original article)

NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.

The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]

100 to Watch for in 2010

From Ann Handley (of MarketingProfs.com) for American Express Open Forum:

Dec 29, 2009 -

What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.

Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]

Putting Google’s Mobile App “AdMob” to the Test

AutoWeek Credits Success of First iPhone App to Mobile Campaign
By Douglas Quenqua, ClickZ, Dec 28, 2009 (click for original article)

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Why some iPhone apps become must-haves while others languish is still a mystery to many marketers. But AutoWeek, a 51-year-old magazine breaking into the app [...]

Mobile Apps and the Holidays – Like Peas and Carrots!

By Geoffery A. Fowler and Yukari Iwatani Kane for the Wall Street Journal

A new generation of mobile-phone software is helping consumers shop smarter this holiday season.

Browsing at a Best Buy Co. store last week, 33-year-old Erik Olson picked up a Blu-ray version of the movie “Heat” and used the camera on his Motorola Inc. Droid [...]

Geo-Tagged Marketing

by Garrick Schmitt for AdAge

Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter.

But [...]

“App” Economy Projected in Billions

From BusinessWeek (video on page):

It’s easy to shrug off the kooky world of apps. The bite-size software programs people load onto their mobile phones or tap into on the Web seem mostly to be silly games and pointless novelties. But look past the beer-drinking apps and flatulence programs and you’ll see something significant taking shape: [...]

Volkwagen’s GTI Launch In the Hands of an iPhone App

NEW YORK (AdAge.com) — Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. Read Rest of Article

Google Focuses on Mobile Analytics

From MediaWeek:

Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it’s likely to take place on the mobile-technology stage.

The company has begun to focus on mobile on multiple fronts: with its Android operating system, extending its AdWords network to [...]

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