From Ad Age
YORK, Pa. (AdAge.com) — If a consumer types a brand name into the Google search box, a home-page link should — and likely will — appear as one of the top listings.
But does the same thing happen when typing in a generic keyword relevant to that business? Say, “home repair” for Home Depot [...]
From AdAge (read original article)
NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.
The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]
From Steve Strauss for the American Express OPEN Forum (original article)
Jan 05, 2010 -
Want Page 1 search engine result rankings? Of course you do; we all do. Well, what if I were to tell you of a little known way that profoundly increases your odds of getting a Page 1 search engine result – might [...]
From Ann Handley (of MarketingProfs.com) for American Express Open Forum:
Dec 29, 2009 -
What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.
Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]
By Laurie Sullivan for SearchBlog
Google rattled a few cages Monday when it began rolling out what it calls the real-time Web and personalized search queries. While it’s clear how this will influence people searching for information on Google’s engine and how live updates from Facebook, Twitter and MySpace will appear in search query result, it’s [...]
From AdAge
NEW YORK (AdAge.com) — Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money — unless you’ve got a smart, calculated search-and-social-media strategy behind it.
Last year, the ads from the big game racked up 99.5 million collective online views, according to Visible Measures, which tallies viral-video data; [...]
NEW YORK (AdAge.com) — News Corp.’s talk about listing its sites exclusively on Microsoft’s Bing sounds unpromising in several ways, but all of Rupert Murdoch’s recent agitation and exploration are at least pushing one fact back to the fore: Web traffic only gets publishers so far in their quest for digital ad dollars. After a [...]
From Michael Learmonth:
NEW YORK (AdAge.com) — Bing has a long way to go to catch Google, but six months after the site’s launch, the numbers show it’s heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?
Microsoft’s search share was up to 9.9%, [...]
Yinka Adegoke for Reuters:
NEW YORK (Reuters) – Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine, according to two people familiar with the plan…Read Rest of Article
