Got GUTS???

From AdAge (read original article)

NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.

The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]

January 18th, 2010 | Category: Augmented Reality, Creative Corner, Direct Marketing, Email Marketing, General, Media Planning and Placement, Mobile Marketing, Online Marketing, Search Engine Marketing, Social Media & Social Networking, Strategy, Uncategorized, Video | One comment

100 to Watch for in 2010

From Ann Handley (of MarketingProfs.com) for American Express Open Forum:

Dec 29, 2009 -

What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.

Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]

December 30th, 2009 | Category: Augmented Reality, Creative Corner, Direct Marketing, Email Marketing, General, Media Planning and Placement, Mobile Marketing, Online Marketing, Search Engine Marketing, Social Media & Social Networking, Strategy, Video | Leave a comment

41% of Email Marketers Plan Increase in 2010

By David Goetzl for Online Media Daily

Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows that 41% are planning to boost spending and an additional 47% are looking at making no [...]

December 18th, 2009 | Category: Email Marketing | Leave a comment

Email Marketing and the Holidays

By Jack Marshall, ClickZ, Nov 30, 2009

Around 30 percent more small business advertisers are expected to use e-mail marketing this holiday season compared to last year. According to research conducted by e-mail marketing firm Constant Contact, small and medium-sized businesses will use online marketing channels substantially more than they did during last year’s [...]

December 1st, 2009 | Category: Email Marketing | Leave a comment

Email Marketing a Safe Bet in a Down Economy

From Christopher Petix in MediaPost:

Right now, every dollar in a marketer’s budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it’s grounded on the cost per acquisition model.New research from Clash-Media shows that email marketing is the most popular [...]

October 23rd, 2009 | Category: Email Marketing | Leave a comment