General | Murfreesboro Marketing

Farmers to Offer “Assist” to Latest Lays Campaign

Very interesting campaign from Frito-Lay and great overview article by Tanya Irwin in MediaPost:

Lay’s is kicking off a nationwide experiential tour featuring the company’s potato farmers.

The PepsiCo’s Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicked off July 26 in New York [...]

Got GUTS???

From AdAge (read original article)

NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.

The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]

Do You Change Your Agencies Like You Change Your Underwear?

From AdAge (original article)

NEW YORK (AdAge.com) — For some marketers, a new year means a new agency. If that’s your company’s annual resolution, you should know that line of thinking will lead to a bad reputation in adland.

Agency new-business executives and industry search consultants report a growing blacklist of sorts, composed of marketers that tend [...]

100 to Watch for in 2010

From Ann Handley (of MarketingProfs.com) for American Express Open Forum:

Dec 29, 2009 -

What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.

Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]

What Will the Ad Trends be for 2010?

From the Wall Street Journal (click for original article)

By SUZANNE VRANICA

The economy may continue its gradual recovery next year, but advertising is expected to show the influence of the recession through 2010.

Don’t expect a letup in the rough-and-tumble sales pitches that hit the airwaves, Web and magazines this year, as advertisers like Campbell Soup and [...]

Forbes names Joel Ewanick of Hyundai “Chief Marketing Officer” of 2009

From Forbes

Hyundai Motor America VP-Marketing Joel Ewanick is an unapologetic opportunist. After learning last week that Pepsi dropped its prime advertising inventory in the upcoming Super Bowl, Ewanick grabbed more prominent placement for Hyundai’s U.S. arm during the first quarter of the game. “You’ve got to put your foot on the gas when others take [...]

Best “Marketing Technology Innovations” of the Decade

From AdAge’s “Book of Tens” Special Issue highlighting the best of the Decade

Click to View “Best Marketing Tech Innovations of the Decade”

Murfreesboro Marketing

Marketing & Advertising “Ideas of the Decade”

Yep…it’s that time of year!

From AdAge’s “Book of Tens” Special Issue highlighting the best of the Decade

Click to view “Ideas of the Decade”

Geo-Tagged Marketing

by Garrick Schmitt for AdAge

Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter.

But [...]