By Susan Davis for the Wall Street Journal (read original article)
If YouTube video views were to decide today’s Senate election in Massachusetts, Republican state Sen. Scott Brown would win in a landslide against Democrat Martha Coakley.
A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of [...]
From AdAge (read original article)
NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.
The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]
From Ann Handley (of MarketingProfs.com) for American Express Open Forum:
Dec 29, 2009 -
What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.
Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]
From Kunur Patel for AdAge
NEW YORK (AdAge.com) — While coupon mailers clutter the recycling bins of digital-oriented millennials, one startup has revived couponing for the Facebook and Twitter generation.
Chicago-based Groupon has amassed 2 million subscribers to its website, and begun adding big brands such as Zipcar, the NBA and Blockbuster to its regular stable of [...]
From Rueters
The mobile phone handset maker, whose parent company Sony has a $305-million, tier-one sponsorship agreement with FIFA until the 2014 World Cup in Brazil, believes interaction through sites such as Twitter and Facebook is the best and most intimate way of reaching out to the fan.
However analysts say that at a time of plummeting [...]
by Garrick Schmitt for AdAge
Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter.
But [...]
By Dean Donaldson for AdAge
The recent surge of research around creative variables like ad shape, format and video puts online creative into the hot seat, and size, it seems, doesn’t necessarily matter. We’ve been groomed to judge online display ads based on aesthetics alone as opposed to trying to match the physical elements with performance [...]
From Grant Gross for the New York Times
Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.
The beta launch of Yahoo’s Ad Interest Manager comes as U.S. lawmakers and privacy groups have increased pressure on online [...]
From AdAge
NEW YORK (AdAge.com) — Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money — unless you’ve got a smart, calculated search-and-social-media strategy behind it.
Last year, the ads from the big game racked up 99.5 million collective online views, according to Visible Measures, which tallies viral-video data; [...]
From Aaron Kahlow at ClickZ:
Unequivocally, the biggest questions of the year are: “Where does social media fit into my search and marketing plan?” and “Where’s the ROI (define) going to come from to CYA (define) for the spend?” Answers to these questions will be addressed during the panel session, “PR, Social Media, and Search” at [...]
