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From the blog – Groundswell The Splinternet means the end of the Web’s golden age by Josh Bernoff The golden age of the Web is coming to an end. Prepare for the Splinternet. As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. [...] By Susan Davis for the Wall Street Journal (read original article) If YouTube video views were to decide today’s Senate election in Massachusetts, Republican state Sen. Scott Brown would win in a landslide against Democrat Martha Coakley. A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of [...] January 20th, 2010 | Category: Media Planning and Placement, Online Marketing, Social Media & Social Networking, Strategy, Video | Leave a comment
This presentation is about 7 months old, but it is compelling! January 19th, 2010 | Category: Social Media & Social Networking | Leave a comment
From AdAge (read original article) NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases. The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...] January 18th, 2010 | Category: Augmented Reality, Creative Corner, Direct Marketing, Email Marketing, General, Media Planning and Placement, Mobile Marketing, Online Marketing, Search Engine Marketing, Social Media & Social Networking, Strategy, Uncategorized, Video | One comment
From CNN (Click for original article) Editor’s Note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He writes a weekly column about social networking and tech for CNN.com. London, England (CNN) — Social media aren’t always perceived as an effective way to coordinate fundraising efforts or bring change: In some [...] From the New York Times (click for original article) KRISTIAUNA MANGUM, 22, a senior at Ohio State University in Columbus, said she always had a flair for makeup, but never considered it a professional calling. Then she heard about a pilot college program offered by Avon’s little sister brand, Mark, two years ago. “My mother was [...] From Business Week (original article) How Much Are Twitter’s Tweets Really Worth? Google and Microsoft are paying millions for tweets, but even they can’t tell whether their deals will pay off By Spencer E. Ante Google (GOOG) and Microsoft (MSFT) are paying Twitter $25 million to crawl the short posts, or tweets, that users send out on [...] January 7th, 2010 | Category: Social Media & Social Networking | Leave a comment
From the brilliant Jay Baer on his blog Convince and Convert How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a [...] From Nathaniel Perez for Fast Company (original article) While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what’s so novel about [...] Can Facebook, Capitol Hill be friends? Lawmakers learn social networking. By Ian Shapira Washington Post Staff Writer Inside the headquarters of the National Republican Congressional Committee, 25-year-old Adam Conner — registered Facebook lobbyist, poster of multiple Obama attaboys and a guy whose Facebook photo is a grizzly bear wielding two chain [...] |
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