Social Media by the Numbers: Brown vs. Coakley in the Mass. Senate Race

By Susan Davis for the Wall Street Journal (read original article)

If YouTube video views were to decide today’s Senate election in Massachusetts, Republican state Sen. Scott Brown would win in a landslide against Democrat Martha Coakley.

A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of [...]

January 20th, 2010 | Category: Media Planning and Placement, Online Marketing, Social Media & Social Networking, Strategy, Video | Leave a comment

Got GUTS???

From AdAge (read original article)

NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.

The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]

January 18th, 2010 | Category: Augmented Reality, Creative Corner, Direct Marketing, Email Marketing, General, Media Planning and Placement, Mobile Marketing, Online Marketing, Search Engine Marketing, Social Media & Social Networking, Strategy, Uncategorized, Video | One comment

100 to Watch for in 2010

From Ann Handley (of MarketingProfs.com) for American Express Open Forum:

Dec 29, 2009 -

What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.

Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]

December 30th, 2009 | Category: Augmented Reality, Creative Corner, Direct Marketing, Email Marketing, General, Media Planning and Placement, Mobile Marketing, Online Marketing, Search Engine Marketing, Social Media & Social Networking, Strategy, Video | Leave a comment