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Very interesting campaign from Frito-Lay and great overview article by Tanya Irwin in MediaPost: Lay’s is kicking off a nationwide experiential tour featuring the company’s potato farmers. The PepsiCo’s Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicked off July 26 in New York [...] Click to view Top 20 Endeavour Marketing and Media From the AP: Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders’ face on their hydrants and fire extinguishers to promote new “fiery” chicken wings. Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the [...] By Emma Hall for AdAge LONDON (AdAge.com) — Call it the Subservient Shower Girl. Burger King U.K. is inviting young men to watch and interact with a bikini-clad girl as she takes her daily shower, in a new “glorious mornings” promotion which urges consumers to “seize the day your way.” The www.singingintheshower.co.uk website is billed as “the world’s [...] From Kenneth Hein at BrandWeek: In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is “very effective.” Only 27 percent said the same about ads living outside of the store. The report, which [...] WOW! A Zoo in Belgium has totally wowed us with this campaign! “Unique,” “Buzz-Worthy,” “Viral,” etc. No other words or commentary necessary, just look at the campaign (from CMD Global) See WOM Campaign in action It’s giving us some ideas for the Nashville zoo! Developing… |
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