Media Planning And Placement | Murfreesboro Marketing

The New Marketing Tactic of being “REJECTED!”

CHICAGO (Reuters) – The marketing buzz that a Super Bowl television commercial creates is invaluable to advertisers, whether it gets broadcast or not.

With a national audience that could reach an estimated one-third of 300 million Americans on February 7, the National Football League’s championship game is more important than ever for companies and advocacy groups.

[...]

Got GUTS???

From AdAge (read original article)

NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.

The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]

Cool “Guerrilla Marketing” from KFC

From the AP:

Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders’ face on their hydrants and fire extinguishers to promote new “fiery” chicken wings.

Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the [...]

100 to Watch for in 2010

From Ann Handley (of MarketingProfs.com) for American Express Open Forum:

Dec 29, 2009 -

What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.

Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]

Will it Backfire? Pepsi’s Move with Superbowl Advertising

NEW YORK (AdAge.com) — PepsiCo is taking a gamble, sidelining its entire beverage portfolio during the Super Bowl and ceding ground to rival Coca-Cola, in the midst of a tough environment for beverages.

Following a report in Ad Age that the marketer was considering pulling back from the Super Bowl this year, Pepsi confirmed to The [...]

Case Study: Delta’s Use of Microtargeting for Business Travel Campaign

By Andrew Hampp for AdAge

LOS ANGELES (AdAge.com) — When Delta Airlines wanted to reach business travelers just in the New York area last spring, it decided to test the idea of microtargeting with place-based media. So it teamed up with out-of-home vertical SeeSaw Networks to create multiple 15-second spots customized to a wide array of [...]

Geo-Tagged Marketing

by Garrick Schmitt for AdAge

Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter.

But [...]

Placement Guidelines for Online Ads

By Dean Donaldson for AdAge

The recent surge of research around creative variables like ad shape, format and video puts online creative into the hot seat, and size, it seems, doesn’t necessarily matter. We’ve been groomed to judge online display ads based on aesthetics alone as opposed to trying to match the physical elements with performance [...]

Murfreesboro Marketing