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Social Media has generated alot of buzz in business circles and those who utilize it, know the benefits but the larger business world has been a bit slow to embrace due to “fuzzy metrics” of ad measurement. Facebook and Neilsen plan to change that! Read Article from the Wall Street Journal There are alot of geography-based apps already out there and in develop that promise the “Local Holy Grail” but a company, FourSquare seems to not only have figured out the intracacies of programming but also the intracacies of marketing the product…oh, and being first to market HELPS…a bunch. FourSquare has launched a business services model that [...] Your product is priced 60% higher than private lable “over the counter” or OTC products but you post an increase in sales…in the worst recession since….well, the Great Depression? What’s the secret? Proctor and Gamble has been long-known to offer up some of the most strategic marketing and effective advertising in the packaged goods sector but [...] WOW! A Zoo in Belgium has totally wowed us with this campaign! “Unique,” “Buzz-Worthy,” “Viral,” etc. No other words or commentary necessary, just look at the campaign (from CMD Global) See WOM Campaign in action It’s giving us some ideas for the Nashville zoo! Developing… An increase in Consumer Spending is a clear indicator of consumer confidence and one of the cornerstones of turning around the economy. A recent study focused on affluent spending (HH income of 100K or above) shows some encouraging signs. Article from AdAge. Read Article |
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