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From Christopher Petix in MediaPost: Right now, every dollar in a marketer’s budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it’s grounded on the cost per acquisition model.New research from Clash-Media shows that email marketing is the most popular [...] From BusinessWeek (video on page): It’s easy to shrug off the kooky world of apps. The bite-size software programs people load onto their mobile phones or tap into on the Web seem mostly to be silly games and pointless novelties. But look past the beer-drinking apps and flatulence programs and you’ll see something significant taking shape: [...] NEW YORK (AdAge.com) — Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. Read Rest of Article From the American Express OPEN Forum: Oct 21, 2009 - proving your business is critical to staying afloat and growing. Here are some resources out there that will sharpen your skills, improve your offerings and allow you to grow your business. (This article was written in collaboration with Glen Stansberry, who writes about personal development at LifeDev.net and [...] Yinka Adegoke for Reuters: NEW YORK (Reuters) – Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine, according to two people familiar with the plan…Read Rest of Article From MediaWeek: Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it’s likely to take place on the mobile-technology stage. The company has begun to focus on mobile on multiple fronts: with its Android operating system, extending its AdWords network to [...] From Kenneth Hein at BrandWeek: In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is “very effective.” Only 27 percent said the same about ads living outside of the store. The report, which [...] Interesting article from Pete Blackshaw in AdAge today regarding ramifications and implications for the the Google Sidewiki and Brands: Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours with my Nielsen colleagues, as well as a growing roster of clients, talking about the implications of [...] |
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