How Best Buy Put “Service” Front and Center

From Pete Blackshaw for AdAge:

As the high season of holiday shopping pain (or gain) arrives, I find myself fixated — perhaps irrationally, and certainly emotionally — on Best Buy’s Twelpforce.

This is the viral army of 2,200 Best Buy employees who answer questions and solve customer problems via the customer-care channel we know as Twitter. [...]

November 24th, 2009 | Category: Strategy | Leave a comment

Why is Murdoch Giving Google the Cold Shoulder?

NEW YORK (AdAge.com) — News Corp.’s talk about listing its sites exclusively on Microsoft’s Bing sounds unpromising in several ways, but all of Rupert Murdoch’s recent agitation and exploration are at least pushing one fact back to the fore: Web traffic only gets publishers so far in their quest for digital ad dollars. After a [...]

November 24th, 2009 | Category: Search Engine Marketing, Social Media & Social Networking, Strategy | Leave a comment

Integrate, Integrate, Integrate!

From Aaron Kahlow at ClickZ:

Unequivocally, the biggest questions of the year are: “Where does social media fit into my search and marketing plan?” and “Where’s the ROI (define) going to come from to CYA (define) for the spend?” Answers to these questions will be addressed during the panel session, “PR, Social Media, and Search” at [...]

November 23rd, 2009 | Category: General, Media Planning and Placement, Online Marketing, Social Media & Social Networking, Strategy | Leave a comment

Bing Still Growing But What Happens When Ad Campaign Ceases?

From Michael Learmonth:

NEW YORK (AdAge.com) — Bing has a long way to go to catch Google, but six months after the site’s launch, the numbers show it’s heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?

Microsoft’s search share was up to 9.9%, [...]

November 23rd, 2009 | Category: General, Media Planning and Placement, Search Engine Marketing, Strategy | Leave a comment