From the brilliant Jay Baer on his blog Convince and Convert
How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a [...]
From Nathaniel Perez for Fast Company (original article)
While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what’s so novel about [...]
Can Facebook, Capitol Hill be friends? Lawmakers learn social networking.
By Ian Shapira
Washington Post Staff Writer
Wednesday, December 30, 2009
Inside the headquarters of the National Republican Congressional Committee, 25-year-old Adam Conner — registered Facebook lobbyist, poster of multiple Obama attaboys and a guy whose Facebook photo is a grizzly bear wielding two chain [...]
From the L.A. Times:
This year was certainly significant in the world of online social media. Facebook surpassed 350 million users — more than the U.S. population — and Twitter’s short blogging service skyrocketed in popularity, led by celebs, tech lovers and top companies.
Here’s a look back at 2009’s biggest events in which social media played [...]
From Ann Handley (of MarketingProfs.com) for American Express Open Forum:
Dec 29, 2009 -
What do bacon, Bogota, yumberries and Foursquare have in common? They are all on the list of 100 Things to Watch in 2010 by the marketing communications company JWT.
Certain trends on the list suggest clear implications for businesses. JWT’s Ann Mack says that [...]
From American Express Open Forum
View List of 80 Small Business Twitterers to Follow
By Doug Brooks for AdAge (Original Article)
During the past 18 to 24 months, senior executives at many companies have been forced to move away from long-term growth strategies to focus on short-term survival. These strategies have focused on making the numbers for each quarter, and, in many cases, have been funded by reallocating investments from [...]
NEW YORK (AdAge.com) — The latest Facebook breakthrough is coming not from a software developer but from an agency.
Resource Interactive, an Ohio-based digital agency with offices in Columbus and Cincinnati, this month launched “Off the Wall,” a platform that allows consumers to purchase a product directly from a retailer’s wall or their own feed on [...]
AutoWeek Credits Success of First iPhone App to Mobile Campaign
By Douglas Quenqua, ClickZ, Dec 28, 2009 (click for original article)
// <a href=”http://oasc05024.247realmedia.com/RealMedia/ads/click_nx.ads/clickz.com/news/340116914@Left,Left1,x30,Left2!Position3″ rel=”nofollow”> <img src=”http://oasc05024.247realmedia.com/RealMedia/ads/adstream_nx.ads/clickz.com/news/340116914@Left,Left1,x30,Left2!Position3″> </A>
Why some iPhone apps become must-haves while others languish is still a mystery to many marketers. But AutoWeek, a 51-year-old magazine breaking into the app [...]
From the Wall Street Journal (click for original article)
By SUZANNE VRANICA
The economy may continue its gradual recovery next year, but advertising is expected to show the influence of the recession through 2010.
Don’t expect a letup in the rough-and-tumble sales pitches that hit the airwaves, Web and magazines this year, as advertisers like Campbell Soup and [...]
