By Susan Davis for the Wall Street Journal (read original article)
If YouTube video views were to decide today’s Senate election in Massachusetts, Republican state Sen. Scott Brown would win in a landslide against Democrat Martha Coakley.
A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of [...]
This presentation is about 7 months old, but it is compelling!
From AdAge (read original article)
NEW YORK (AdAge.com) — Even in recession, there’s an upside opportunity. And there might be billions of retail dollars up for grabs for smart marketers able to expand their footprint by taking advantage of cheaper leases.
The downturn that began in December 2007 has been disastrous for companies including Circuit City, Steve [...]
From AdAge (original article)
NEW YORK (AdAge.com) — For some marketers, a new year means a new agency. If that’s your company’s annual resolution, you should know that line of thinking will lead to a bad reputation in adland.
Agency new-business executives and industry search consultants report a growing blacklist of sorts, composed of marketers that tend [...]
From CNN (Click for original article)
Editor’s Note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He writes a weekly column about social networking and tech for CNN.com.
London, England (CNN) — Social media aren’t always perceived as an effective way to coordinate fundraising efforts or bring change: In some [...]
From the New York Times (click for original article)
KRISTIAUNA MANGUM, 22, a senior at Ohio State University in Columbus, said she always had a flair for makeup, but never considered it a professional calling. Then she heard about a pilot college program offered by Avon’s little sister brand, Mark, two years ago. “My mother was [...]
From the AP:
Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders’ face on their hydrants and fire extinguishers to promote new “fiery” chicken wings.
Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the [...]
From Business Week (original article)
How Much Are Twitter’s Tweets Really Worth?
Google and Microsoft are paying millions for tweets, but even they can’t tell whether their deals will pay off
By Spencer E. Ante
Google (GOOG) and Microsoft (MSFT) are paying Twitter $25 million to crawl the short posts, or tweets, that users send out on [...]
From Steve Strauss for the American Express OPEN Forum (original article)
Jan 05, 2010 -
Want Page 1 search engine result rankings? Of course you do; we all do. Well, what if I were to tell you of a little known way that profoundly increases your odds of getting a Page 1 search engine result – might [...]
